What is a Sample Book?

What is a Sample Book?

Sample book is a customized sample book for displaying samples, which is widely used in stone, tile, curtain, wallpaper, paint, carpet, floor, and other industries. A good sample book is better than the salesman’s thousands of words, with product samples to face customers intuitively, and more convincing.

Commonly used sample books are folding books, boxed sample books, portable sample book, and loose-leaf sample books. Commonly used materials are paper, binding cloth, and imitation leather/leather, but also different materials can be combined.

Using different grades of sample books on different occasions makes it easier to attract customers’ attention, which can greatly increase the success rate of orders.

Why Do You Need a Sample Book?

Sample folder is one of the important forms of enterprise and product promotion. Due to the problem of time, most customers will not personally visit the supplier, so sample books have become the fastest and most effective advertising media to let customers understand the product, and how to make a good sample album is very important.

Sample Book Design Precautions

Sample book is one of the important tools to provide customers with products and services, a good sample book can help enterprises and products stand out from the smoke-filled business war. Sample book design should not only pay attention to beauty but also consider practicality. The following are the considerations of sample book design:Target customers

1. Target customers

Before designing a sample book, you must know your target customers. For different clients, the design scheme and content may change. Therefore, before designing the sample book, it is necessary to take into account the occupation, age, gender, interests, and other aspects of the target customer position.

• 2. Size

The size of the sample book is one of the important factors in the design. Because different sizes will affect the design scheme and layout Settings, and even the overall experience of the sample book. Before choosing the sample book size, you need to consider the number of samples, set the theme, and design style. One of the most common sizes is the A4 2-fold sample book.

• 3. Color

Color is one of the important factors in the design of the sample book because it is the only element that evokes people’s emotions. Through the combination of colors, the company’s brand image, culture, and values can be conveyed. Choose the right color to express your brand, while also taking into account details such as fonts, background color and icon matching, and rounded edges.

• 4. Layout

The layout of the sample book design is very important, it directly affects the sample book reading experience. Good typography should not only consider the display of samples but also consider the efficiency and organization of information transmission. Therefore, when designing the sample book, it is necessary to pay attention to the diversity of the layout and the rationality of the content.

• 5. Content

The content of the sample book is one of its most important functions, which determines the value of the sample book. The content to be taken into account includes company information, product introduction, contact information, etc. The information about the product needs to meet the market demand, focusing on the differences of the product.

• 6. Paper selection

Paper is another very important design factor for the booklet. Because the material and quality of paper are directly related to the quality of our products and design products. When choosing paper, it is necessary to take into account aspects such as the thickness, color texture, and material of the paper, to achieve the overall visual uniform effect.

• 7. High Definition Images

Images are an essential element in the design of a sample set and a vivid and important part of the product narrative of a sample set, so it is particularly important to choose high-definition images. High-definition pictures can highlight the characteristics and expressiveness of the product, and have a better visual effect.

• 8. Details

Finally, it is also necessary to consider the details of the design of the sample book, which is an important factor that can make the sample book more attractive. Details are the key to determining whether a sample book is relatively perfect, such as the size and color of the font, the spacing of the text, the cropping and color matching of the picture, and so on. Make sure that every detail fits the style and purpose of the entire sample set.

In general, the sample book plays an important role in product promotion, if you have any questions about the design of the sample book, welcome to communicate with us.